Our story
We'd never sold a car
We never planned on automotive. The auto industry chose us. Here's how a Montréal AI team became the partner of 65+ dealerships.

- 2018Before
First steps
Charles grows up in the family ERP software business for manufacturing SMBs. His father, a software engineer, teaches him to code and to solve real operational problems. In 2018, he trains his first AI models, in real estate.
- 2019Montréal
Founded
The company is born with one mission: help SMBs make the move to artificial intelligence. But in 2019, the SMB market isn't ready.
- 2019–235 years
The training ground
Five years of custom AI for large organizations, with enterprise-grade security and performance requirements.
- 2023Fall
Back to SMBs
We condense five years of R&D into one simple product: an agent that answers website visitors and captures the lead.
- 2024January
The auto industry's first 100% AI webchat
No fixed scripts, connected to the inventory. We hadn't planned on automotive: the industry chose us. Dealers adopt it in record time.
- 2026January
The Capture Suite
Nancy joins with fifteen years of dealership experience. Her ideas propel us to new products: missed calls, customer follow-up, web lead management.
- 2026June
Capture Agents
The tool we built for ourselves, a management AI connected to all our tools, gets requested by our clients. Five founding dealerships try it out.
- 2030Goal
The destination
To be the last software vendor your dealership will ever need. Not to replace your tools: so they finally work together.
Enterprise grade
Before dealerships, large organizations trusted us with their AI projects.
Book a demo
See it with your numbers
Thirty minutes with Nancy. We look at your leads, your calls and your current tools, and show you what Capture would do for you.
- 1You fill in the form.
- 2Marie, our agent, texts you within a minute. It's the same technology your customers will get with Capture.
- 3Nancy calls you back to set up the demo.